01Experience
Work experience.
Product Designer (Web), E-commerce
Centinela Feed and Pet Supplies · CA, USA- Designed end-to-end checkout and payments UX (one-tap checkout, saved payment methods, in-checkout reservations), cutting checkout time 40% and lifting conversion.
- Restructured product information architecture from category-first to intent-driven, cutting navigation friction 35% and raising average order value 12%.
- Designed an end-to-end frequent-buyer loyalty program, increasing repeat-purchase retention 18%.
- Ran 100+ promotional campaigns and 50+ A/B tests in Figma and Salesforce using AI-driven research, driving 1,000+ redemptions and shortening design sprint cycles 40%.
- Built a scalable Figma design system mapped to frontend CSS tokens, cutting developer rework and speeding delivery across all commerce surfaces.
Founding Product Designer, EdTech AI
Thinkverse (formerly Learnie AI) · Boston, USA- Led UX research with 20+ participants through remote usability testing, cutting task completion time 40% and improving retention.
- Improved SaaS usability 30% through adaptive design patterns and heuristic evaluation; applied WCAG standards via ARIA roles and contrast checks.
Web Designer, Retail
VN Exports · Ahmedabad, India02Education
Education.
M.S. Information Systems (UX)
Northeastern University · BostonB.Tech, Information Technology
SRM University · Chennai, India03Skills
Skills and tools.
Skills
- Product thinking
- Product evaluation
- Usability testing
- A/B testing
- Micro-interactions
- WCAG accessibility
- Information architecture
- Heuristic evaluation
- Hotjar funnel analysis
- End-to-end product design
Tools
- Figma (design systems, Dev Mode, MCP)
- Miro
- Jira
- Qualtrics
- Midjourney
- Adobe Illustrator, InDesign, Photoshop, XD
- Salesforce
- GitHub
- Vercel
- Expo Go
Technical
- HTML / CSS / JavaScript
- React (token and component mapping)
- Design tokens and component architecture
04AI-native
An AI-native workflow.
- Claude and Cursor for design-to-code handoff, with Figma MCP to sync live components with code.
- Lovable and Supabase for AI app prototyping, and prompt engineering for UI generation.
05Side projects
