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Curiosity is how I work.

Product designer with 4+ years across e-commerce, AI, B2B SaaS and healthcare.

I take products from research to shipped code on my own, using Figma, Claude and Cursor to move fast without losing craft.

  • 4+Awards and certifications
  • 2M+Active users reached
  • 3+Products shipped
Pinkle sitting on a rock ridge, looking out over forests and a lake
01Who I am

A curious person at heart.

Curiosity is what pulled me from building checkout flows for retail customers to designing AI products people actually trust, and to a tier-2 events app along the way. It's usually the first thing I bring to a new problem.

02Journey

It started with stories, cultures and documentaries.

During my engineering days at SRM, I spent my free time watching documentaries and listening to people talk about the problems in their work and lives. That's when it struck me: I wanted to build something that could turn listening into real solutions, while following my love for art and creativity.

"I'd rather be in the room filled with people, listening to how they describe their own problems."

Still true today

To this day I host startup mixers, AI meetups and community events.

03Experience

Work experience.

Lead Product Designer (Web)

Centinela Feed · Retail and e-commerce
  • Rebuilt navigation and checkout for 21 stores, aligning store general managers on a single fulfillment model. Read the case study →

UX Designer

AdviNOW Medical · Health B2B
  • Documented and redesigned patient intake and payment flows across web and kiosk.

Founding Product Designer

Thinkverse · AI EdTech
  • Built the conversational UI between AI math tutors and K–12 students solving math problems. Read the case study →

Web Designer

VN Exports · Retail
  • Restructured the B2B product catalogue for wholesale buyers and designed trade show materials for IIJS Premiere.
04Education

Education and certification.

M.S. Information Systems (UX)

Northeastern University · Boston

B.Tech, Information Technology

SRM University · Chennai
IBM Enterprise Design Thinking Team Essentials for AI badge
Certification

IBM Enterprise Design Thinking: Team Essentials for AI

05Beyond design

Life beyond UX design.

Talks, product clubs, leadership programs, community dinners and conferences. Most of what I know about people, I learned in rooms like these.

Pinkle presenting at a lectern
Group photo at a community event
Product managers club cohort photo
Pinkle holding a certificate at the Fall 2023 Graduate Leadership Institute graduation
Friends holding plates of food they cooked together
Large group of conference volunteers in matching shirts

The art side

Before and after: a pencil fashion sketch and the finished look
Before and after: a pencil sketch and the finished look.
06Writing

The writer side of me.

I write on Medium about the human side of AI: the emotions, the vulnerability, and why people open up to it. What do you think about opening up to AI?

  1. 01What happens when AI feels closer than close ones?Read ↗
  2. 02How is AI changing peer relationships at work?Read ↗
  3. 03Can you still tell how someone feels?Read ↗
  4. 04What happens after you talk to an AI version of someone you lost?Read ↗
07Side projects

Concept projects built with Lovable.

Small ideas taken all the way to a working product.

Open to new workAhmedabad, India · open to relocation

Got a metric that won't move?

Let's climb it together.

Bring the steep problem. I'll help find the path up, from the first interview to the shipped product.

Write to me
sonipinkle@gmail.com