Pinkle

1,200 mBase campProduct designer, 4+ years

Pinkle

Product designer turned product builder.

I build intuitive EdTech, health, and ecommerce experiences, and right now I'm revamping ecommerce with AI. I turn complex problems into simple solutions, from adaptive learning tools to apps that grew to 800+ users.

जिज्ञासा jijñāsā · the wish to know Curiosity is how I work.
Begin the ascent ↓ Write to me

2,400 mSelected work2023 → 2026

Three camps on the way up.

Each one started as a problem that looked complicated. Each one ended as something a person could use without thinking about it.

CampI2025 – 2026

Centinela Feed & Pet Supplies

Product Designer (Web) · 8 months · Team of 6

Shoppers couldn't see whether food was in stock at their store, so orders got cancelled and people drove in or called ahead instead. Two inventory systems tracked stock and neither reached the website. I aligned retail and inventory managers, then designed a single available-to-sell number per store, pulled live from supply chain data.

"I can't tell if the food I want is in stock at my local store, and so I just go in person."

−40%Checkout time
$91 → $105Average order value, FY23 to FY24
+35%Conversion, mobile-first
  • Retail
  • B2C website
  • 12 customer interviews
  • Live inventory
Read the case study →
CampII2026

Nabz

Product Designer & Builder · Design to ship

Sunita is 52. Her lab report arrives at 9pm with 42 results, unexplained terms like HbA1c, and no doctor until Monday. I grouped results by body system, made "Then & Now" comparison a top-level tab, wrote plain-language explanations in Hindi and English, and shipped it live through Claude Code, GitHub and Vercel.

"A calm design that is still an honest one."

42 → 7Results grouped into body systems
10 hrsFrom brief to a live deployment
6Hard states designed, from empty to longest text
  • Healthcare
  • B2C
  • AI-native workflow
  • Design system
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CampIIIDec 2023 – Jan 2025

Thinkverse

Founding Product Designer · Full time

Kids loved chatting with AI tutor personas like Mario and Einstein, so much that session times climbed while problem-solving stalled. I ran usability research with students and designed a solve timer that keeps them on the math, even when they switch tutors mid-problem.

K–12Students learning math with an AI tutor
0 → 1Founding designer from the first screen
1 yrResearch, flows, and conversational UI
  • EdTech
  • Agentic AI
  • B2B web app
  • Conversation design
Read the case study →

3,600 mHow I work

Four quiet principles.

The thin air up here makes things simple. These are the ideas I return to on every project.

जिज्ञासा Jijñāsā · Curiosity

Ask before you draw.

Every project starts with questions, including questions to the AI I design with. Why these corners? Why this pattern? Does it serve the person, or is it just the default?

श्रवण Śravaṇa · Listening

Turn listening into solutions.

Twelve customers and three store managers showed that Centinela's real problem was two inventory systems that never spoke to each other. The fix began with conversations.

सरलता Saralatā · Simplicity

Make the complex feel simple.

Forty-two lab results become seven body systems a worried reader can scan. The data stays complete; the hierarchy carries the weight.

सत्य Satya · Truth

Stay calm, stay honest.

When the numbers are frightening, the design still tells the truth. It frames the result, shows what changed, and answers the real question: what do I do now?

4,600 mExperience

The path so far.

From an engineering degree to ecommerce, AI tutors, and health. Every switchback taught something.

  1. Lead Product Designer (Web)

    Centinela Feed · Retail & ecommerce

    Rebuilt navigation and checkout for 21 stores, and surfaced live store-level inventory to shoppers.

  2. UX Designer

    AdviNOW Medical · Health B2B

    Redesigned patient intake and payment flows.

  3. Founding Product Designer

    Thinkverse · AI EdTech

    Built the conversational UI between AI math tutors and K–12 students.

  4. Web Designer

    VN Exports · Retail

    Restructured the B2B product catalogue and designed trade show materials.

  5. Engineering

    SRM

    Where the habit of breaking systems into parts began.

Practice

UI/UX design, product strategy, conversational design, design systems.

Tools

Figma, Claude, Claude Code, Cursor, GitHub, Vercel.

Off the trail

Documentaries, storytelling, and hosting startup mixers, AI meetups and community events.

4,900 mTestimonials

Voices from fellow climbers.

What the people I've worked alongside say about the climb.

Pinkle pitched a full website redesign to general managers across 21 stores, articulating the supply chain impact so clearly that the stakeholders left the meeting aligned and prepared, for the revamp.

Matt PerezRetail Division Manager · Centinela Feed and Pet Supplies, 2026

Pinkle Soni designed impactful UI/UX for key projects, delivering clear prototypes, detailed flows, and well-documented tickets. Her creativity, problem-solving, and dedication left a lasting impression.

JakeVP of Engineering · AdviNOW Medical, 2025

I have worked with Pinkle, and she successfully led a transformative website redesign to craft intuitive interfaces. Her UX research provided valuable insights while building wireframes. Highly recommended.

SubashProduct Manager · Thinkverse, 2024

5,200 mWriting on Medium

Notes from the trail.

Essays on the human side of AI: closeness, trust, grief, and what we still feel.

  1. 01What happens when AI feels closer than close ones?Read ↗
  2. 02How is AI changing peer relationships at work?Read ↗
  3. 03Can you still tell how someone feels?Read ↗
  4. 04What happens after you talk to an AI version of someone you lost?Read ↗

Open to new work5,600 m · Summit

Got a metric that won't move?

Let's climb it together.

Bring the steep problem. I'll help find the path up, from the first interview to the shipped product.

Write to me
sonipinkle@gmail.com